Program Monitor
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Graphic design and illustration work samples showcasing branding and visual identity projects
Web design and development work samples featuring responsive website designs
AI and generative design work samples using machine learning and creative coding
Professional photography portfolio sample featuring commercial and artistic work Professional photography portfolio sample showcasing portrait and event photography Professional photography portfolio sample with creative composition and lighting

Motion Design & 2D Animation

After Effects, character rigging, expressions, Duik, Limber

View Work
I make
Depending on
the week.
Joseph Giuffrida - Senior motion designer working on creative projects in Sydney studio

I've never been able to give a straight answer to "what do you do?"

Dabbling with Photoshop as a kid opened a door I've never been able to close - picking up skills across mediums and never confining myself to one discipline.

Currently a Senior Motion Designer at The Electric Canvas, I've built experience across leading agencies including Saatchi & Saatchi and Omnicom. My work spans large-scale architectural projection, advertising, broadcast, social, live events, cinema, and out-of-home, bringing ideas to life across formats and environments.

My ambition has led me to take on countless freelance projects, crafting bespoke multimedia campaigns for a range of clients. I'm also a self-published children's author and illustrator, a recording musician, and a father of two. And with a degree in music, sound plays a central role in how I think about motion: rhythm, timing, and emotion underpin everything I create.

Still can't give you a straight answer though.

Brands I've
Made For.